Can Your Business Benefit From Facebook Marketing?

According to VentureBook, Facebook has over 1.4 billion monthly active users, and 65% of those are daily users.  With volume like that, a lot of them will be clicking ads.  Chances are, you’re one of them, or you know ten or twenty people who are one of these daily users.  Don’t overlook this valuable source of potential new customers. You need to learn how to connect with them. The following tips will teach you more about Facebook marketing.

Interact with your fans regularly so you know what it is they want. Pay close attention to your followers and what they want. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Never ignore your fans since they are the reason that you have gotten as successful as you are up to this point.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Keep an eye on your all and any twitter messages that contain your company handle. Pay special attention to posts that express a complaint or a request for customer service.  Make your page stick out. You can accomplish this by including a lot of photos and making it very colorful. An appealing page is much more enticing than an ordinary page for Facebook users.

Do not let spam overtake your page. Employ filters that can keep tabs on your page even if you’re not logged in. Anyone that is an administrator on your profile is able to enter some keywords into the filter so that those things can’t be posted to your page.

Consider creating a Facebook group rather than just a page. A group allows everyone to interact and feel like they know one another. You could also use a group and a page to get maximum benefits from Facebook marketing.

Use Facebook Offers to promote your special deals. All you have to do is set up the offer, then switch it to a Promoted Post through your wall.  Consider using give-aways; find a cheap product that your niche will enjoy, and exchange a chance to win for their email.

If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following. Know when it’s okay to post something about your business when you’re not on your personal Facebook page. This can really help you to gain exposure. Make sure your posts get the attention you want. Only post things that are worthy of posting. Avoid spam at all costs.

Choose your updates very carefully. Your followers will lose interest quickly if the content in your updates routinely has no value. Keep your updates helpful, educational, or entertaining. Facebook Insights is another tool that you can tap into to increase customer satisfaction.

When marketing with Facebook, your whole intent is to boost sales. That means you need to set goals based on sales increases. Getting a lot of page fans is great, but it doesn’t mean much if it does not translate into more business. If you’re not gleaning business, your strategy needs readjusting.

Provide value in every post you make on your Facebook page. Basically, whether it’s some helpful information or a look at a hot, new product, all posts should contain useful information. Don’t “sell” too much or you could make your followers tired of seeing you pop up in their news feed.

Make sure people can “Share” content on your Facebook page. By including the “Share” function on your Facebook, your followers can tell others about your posts. This will help improve visibility for your company. When you make an effort to give your audience valuable content, they will share that with their social networks and drive more customers to you.

Build your brand’s personality. This will give you credibility and a sense of individuality. Show off a bit, but stay professional.

Look for great leadership opportunities. Facebook can do a lot for building your leadership in a niche. Be looking for all opportunities you can find to post comments using your expertise. That not only shows you’re the best, but introduces you to new customers.

Make sure that your Facebook page has professional photos. They will really help raise the perception of your company. If you want to use personal pictures, be certain to use great cameras and only post positive images.

To actually being your advertising on Facebook, start here: https://www.facebook.com/business/products/ads.   Follow the five tips here by Matthew Loop:

Facebook marketing actually isn’t that hard, as long as you do some research and learn about the process. When you use these tips, you’ll find that Facebook marketing isn’t all that hard. Begin right away, and you are sure to be impressed.